Knowsley Council’s Cabinet has agreed to join the Coalition to End Gambling Ads (CEGA), strengthening its commitment to protecting residents from gambling-related harm and supporting calls for tighter national controls on gambling advertising.
The move builds on the Council’s existing approach to preventing gambling-related harm, having already restricted gambling adverts on Council-owned sites, and reflects its commitment to creating healthier, safer communities across the borough.
Gambling-related harm is increasingly recognised as a serious public health issue. It can affect many aspects of a person’s life, including their finances, physical and mental health, relationships and employment. The impact is often felt not only by those who gamble, but also by family members, friends and wider communities.
Research shows that gambling-related harm can disproportionately affect people living in the most deprived areas, as well as those experiencing poor mental health and other challenges.
By joining CEGA, Knowsley Council will support national efforts to reduce residents’ exposure to gambling advertising, promotion and sponsorship. The coalition campaigns for stronger restrictions to help prevent harm and reduce the normalisation of gambling, especially among children and young people.
Cllr Christine Bannon, Knowsley Council’s Cabinet Member for Health, said: “Gambling-related harm can have devastating consequences for individuals, families and communities. We know that the effects are often felt most strongly by people who are already facing significant challenges.
“We have taken strong action locally by restricting gambling advertising on Council owed sites and by joining the Coalition to End Gambling Ads, we are adding our voice to calls for stronger action to reduce the visibility of gambling advertising and help protect residents from harm.”
The decision supports the priorities set out in the Knowsley Council Plan 2025-2030, particularly the commitment to tackle inequalities and promote early intervention and prevention.
The Council will continue to work with local partners to raise awareness of gambling-related harm, support those affected and promote access to help and advice services for residents who may be experiencing difficulties related to gambling.
Residents seeking support can find information and guidance via the below:
- GamCare National Gambling Helpline: Provides confidential advice, information, and emotional support 7 days a week from 8:00 AM to midnight at 0808 8020 133.
- BeGambleAware: Offers online resources and confidential help at https://www.gambleaware.org