Drivers are being reminded of the dangers of using their mobile phones whilst behind the wheel. Even if you just glance at your phone for a moment you will miss important details about the road conditions, other traffic as well as vulnerable road users such as pedestrians and cyclists.
The risks are great. At only 30 mph a car will travel 100ft in just 2.3 seconds – the time it takes to just take a glance at your mobile.
A short film has been made to highlight the point.
This new THINK! campaign particularly aims to target drivers under 35, as research shows this age group is less likely to consider mobile phone use to be dangerous. In addition to showing what you might miss if you do glance at your phone, the campaign also highlights the potential impact your actions can have if a collision happens.
Alongside the danger posed to yourself, passengers and other road users, those caught using a handheld mobile whilst behind the wheel also face a £200 fine and 6 penalty points. Anyone caught doing this twice can face a lengthy driving ban which could also lead to a £1,000 fine.
The message is simple – Put your phone away when driving.