Home Children and Young People New campaign launches to encourage more people to consider adoption
Two men and their daughter holding a sign saying You Can Adopt

New campaign launches to encourage more people to consider adoption

by Sandra Issar

A new nationwide campaign #YOUCANADOPT, has launched to dispel myths around who is eligible to adopt and highlight that, especially during the COVID pandemic, there are still children out there who are looking for their new family.

Some people may be worried about adopting in the current climate, but there are systems and support in place to ensure that assessments and preparation can be conducted safely.


To help shine a light on the diverse range of families who have and can adopt, a new film has been released featuring singer Sinitta and TV vocal coaches Carrie and David Grant alongside other families who are joining in encouraging others to consider adoption.

In the film, Andy and Craig – from Merseyside – and other adoptive families recite a poem written by comedienne, writer and adoptee Joy Carter, which brings to life the stories of each of the families: the highs, lows and realities of adoption.


Sinitta, singer and mum of two, said:

“I would definitely encourage others to consider adoption. I always knew I wanted children and I tried everything from IVF to surrogacy to have them. All of those journeys led to heartbreak, except adoption. The feeling of finally becoming a mother was almost indescribable; it’s just everything. It was everything I wanted and more. I love my children more than anything and I always say that love is thicker than blood.”

Joy Carter, writer, comedienne and adoptee, said:

“It was a pleasure meeting all the different families and collaborating with them on this project. I was adopted when I was a baby, so the stories they shared with me really resonated.


Every child needing adoption has a story and I hope by bringing some of those stories to life, people realise the difference they can make if they choose to adopt. I hope the poem and video will help encourage people to register their interest in adopting and help a child find a forever home. I’m really lucky that my parents gave me mine.”

Adoption myth busting

#YOUCANADOPT aims to break down barriers and misconceptions about who is eligible to adopt. People can adopt from a variety of backgrounds, including single parents, people from all religions, people from the LGBTQ+ and Black, Asian and Minority Ethnic communities.

Andy and Craig and their daughter, who are from our region, star in the #YouCanAdopt campaign, helping highlight the diverse range of families who can adopt.

Earlier this year, a new report revealed that 37% of adults in the North West have considered adoption or would consider adoption in future. But, despite this, 69% of adults do not feel they know much about the adoption process and this lack of knowledge may contribute to many people not taking the important first step.

The adoption process has changed over the years and there is a lot more support available. Ultimately, most people can have the qualities to be a good parent and the campaign wants to support people to feel confident that they are capable to adopting.

Find out more

Start your adoption journey. To find out more, visit Adoption in Merseyside (AiM) your local adoption agency.