Knowsley is supporting a campaign to challenge attitudes towards ageing and older people.
Age UK Mid Mersey launched the #DoYouSeeMe? campaign last year in conjunction with students from Cronton Sixth Form College in Widnes.
The campaign, which is backed by partners across the City Region, seeks to encourage society to change their perspective about older people so that they are seen as more than their just their age.
The campaign idea was originally based on a set photographs that showed a range of older people looking into a mirror with a younger version of them reflected back.
Clare Lightfoot, Engagement Officer at Age UK said: “Age UK Mid Mersey is passionate about enabling older people to enjoy later life. #DoYouSeeMe? is the focus of our campaigning work respecting older people and celebrating their life time of experience and their wisdom; the value of age, a life well lived, lessons learnt and all that being older has to offer society. We are not denying age – we are celebrating it.”
Cllr Sean Donnelly, Knowsley Council Cabinet Member for Health and Social Care, said: “Older people have a wealth of life experience that we can all benefit from. Older people should be celebrated by all and the #DoYouSeeMe? campaign recognises that. International Older Persons Day is a fitting time to highlight the positive contribution older people have made and continue to make to our society.”
You can find out more about the #DoYouSeeMe? campaign on the Age UK Mid Mersey website.