Home Latest news Former market trader takes up Kirkby Shopping Centre unit
Owner Laura Jones stands outside Little Angels Boutique's new premises in Kirkby

Former market trader takes up Kirkby Shopping Centre unit

by Jonathan Kearney

A much-loved Kirkby business is expanding its operations in the town.

Little Angels Boutique, which sells children’s clothing, is moving to a larger unit in Kirkby Shopping Centre.

The business will also begin selling prams and children’s furniture when it opens it doors following the easing of restrictions for non-essential retailers.

Little Angels Boutique has gone from strength to strength since starting up as a market stall in the town five years ago.

Their success in Kirkby led to them moving to a kiosk in the shopping centre three years ago and establishing a second shop in Bootle town centre.

Owner Laura Jones said: “I’d not long had my little boy when I set up the stall. Having a baby made me realise this was the business to be in! When we started up there wasn’t much affordable children’s fashion in Kirkby. The business just took off straight away and we’ve outgrown everywhere we’ve been so far.”

Little Angels Boutique has managed to continue trading during the current lockdown by offering a click and collect service. Their online presence has helped spread the word about the business and attract customers from outside Kirkby.

Laura said: “We couldn’t have managed without the website. During the first lockdown we were only allowed to offer deliveries but this time around has been much easier for us. Our social media presence has helped us attract people from outside the area. I think the new town centre retail development will have the same affect and help increase the footfall in the town and help spread the word about what Kirkby has to offer.”

Laura is hopeful of opening the doors to the new store on 12 April when non-essential retailers are allowed to open. She has taken on a new employee from Kirkby – a former customer – to help manage the expansion of the business.

Laura added: “People just see us as really friendly. Customers will come in just for a chat. When we’ve told them about selling prams and furniture the response has been fantastic, so we’re confident it’s going to go well.”