Home Children and Young People Celebrating a year of Look, Say, Sing, Play in Knowsley
Father playing with his baby

Celebrating a year of Look, Say, Sing, Play in Knowsley

by Laura Johnston

More than 30,000 families across Merseyside have benefited from the NSPCC’s Look, Say, Sing, Play campaign since it launched a year ago – including many families in Knowsley.

The campaign gives parents and carers free tips and games to help build bonds with their under-twos while also building their baby’s brain. The simple songs and games are designed by experts to fit into daily routines and have a huge impact on brain development in those crucial early years.

To mark the milestone and help introduce more families to the campaign, a new video has been created featuring a Liverpool family who have used Look, Say, Sing, Play tips to help their baby’s brain develop and thrive.

Cllr Margaret Harvey, Knowsley Council Cabinet Member for Children’s Services, said:

“It has been fantastic for Knowsley to join with our neighbouring authorities and take part in this NSPCC project to help parents support their child’s brain development while having lots of fun together and strengthening the bond between them.


“Look, Say, Sing, Play is now firmly embedded in many early years projects across the borough and we’re very much looking forward to continuing to offer and promote the NSPCC’s free resources, tips and activities to help our young families.”

Mubashar Khaliq, NSPCC Campaigns Manager in the North West, said:

“Look, Say, Sing, Play is a fantastic resource that gives babies the best possible start in life. With increased brain development they will have greater resilience going forward in life.


“This is a programme that will reap benefits for years and even decades to come. The Look, Say, Sing, Play resources will remain on the NSPCC and council website, so new families and care professionals across the region can continue to take advantage of them.”

There’s more information on Look, Say, Sing and Play on Knowsley’s Early Year’s website.