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Welcome to Prescot sign Carr Lane

A unique ‘Welcome’ to Prescot

by Lisa Bennett

New and bespoke signage has been installed around Prescot to welcome people into the town.

The custom-made signs are part of a wider strategy for the town, which will see distinct pieces of public art and other unique signage installed later this year.

Prescot’s heritage

Each of the new signs have been uniquely designed to reflect the heritage of Prescot and the importance of the town on the world’s stage. The ‘Welcome Wanderer’ phrase, featured on all four signs, is a nod to William Shakespeare’s relevance to the town and the new Shakespeare North Playhouse currently under construction.

The concepts for the designs were developed by artist Martin Heron, following his extensive consultation with the local community, as part of the wider Prescot Connectivity Gateway Arts project. Prescot’s rich industrial heritage, strong sense of community and history and the entrepreneurial spirit of local people were key themes throughout the consultation.

Welcome to Prescot signs

Welcome to Prescot signs

Cllr Tony Brennan, Knowsley’s Cabinet Member for Regeneration and Economic Development said:

“The gateway public art and wayfinding project is a key part of the planned transformation and connectivity improvements for Prescot. The project complements the major improvement work underway at the railway station, the transformation of public realm along Eccleston Street, the restoration of historical buildings and spaces and of course the construction of The Shakespeare North Playhouse, all helping to make Prescot an even more attractive place for people to visit and to spend time. These new signs really do provide a warm welcome to Prescot.”

Artist, Martin Heron said:

“It was a pleasure to work with the local Prescot community, the Prescotians are great people and it was one of my favourite projects for community involvement.

“These signs are original to Prescot and carry some of the history and heritage of the town. Even without reading the detail, the Prescot signs are colourful and craft based. They will sit well with the outer gateway artworks that will arrive early next year and stand out in a special way.”

About the signs

Warrington Road – the old BICC cable drums influence this design and some of the decorative cut patterns reference elements of the drum.

Welcome to Prescot sign on Warrington Road

Welcome to Prescot sign on Warrington Road

St Helens Road – this sign is themed around clocks and watches. The text reads ‘make use of time’, a quote from William Shakespeare’s Venus and Adonis poem.

Welcome to Prescot sign St Helens Road

Welcome to Prescot sign St Helens Road

Liverpool Road – there is a strong link to Shakespeare, with reference to the Shakespeare North Playhouse and Shakespeare’s face on the imagery.

Welcome to Prescot sign Liverpool Road

Welcome to Prescot sign Liverpool Road

Carr Lane – this design refers to the Mug fairs that used to take place in Prescot and the round house is where Prescot pottery was sold at Market Place, a tradition that carried on right through to the early 1990s.

Welcome to Prescot Sign Carr Lane

Welcome to Prescot Sign Carr Lane

About the Prescot Connectivity Gateway Arts project

Artist Martin Heron has worked in collaboration with residents of Prescot to design a series of new artworks installations to be located on main gateways into the town. The installations take inspiration from Prescot’s rich industrial history, where during the 18th and 19th centuries it was at the centre of the watch and clock making industry.

Beginning work in September 2019 Martin hosted a series of consultation sessions with residents, community groups and school pupils to create designs for the new artwork.  Listening to the thoughts and ideas of more than 300 people from and connected to the area he has created the colourful concepts that depict the clocks and cables that were produced in Prescot and that the town is so famous for.

The new four inner gateway signs are the first to be installed as part of this project and the three roundabout artworks will be installed in Spring 2021.

The signs are funded by the Liverpool City Region Combined Authority the Local Growth Fund as part of the £8 million wider Shakespeare North Rail Interchange scheme. This also includes the public realm improvements at Eccleston Street, the illumination of St Mary’s Church, the construction of lift shafts at Prescot railway station, as well as resurfacing the station car park.

Local Growth Funding is awarded to the Liverpool City Region Local Enterprise Partnership (LEP) and invested through the Liverpool City Region Combined Authority’s Strategic Investment Fund.

Local Growth Fund

Local Enterprise Partnerships are playing a vital role in driving forward economic growth across the country, helping to build a country that works for everyone.

That’s why by 2021 Government will have invested over £12bn through the Local Growth Fund, allowing LEPs to use their local knowledge to get all areas of the country firing on all cylinders.